Prepared by PAJO
Design Direction
The visual language, colour palette, navigation structure and component thinking behind the Tuition Extra concept.
Colour palette
Deep Trust Blue
#234B7A
Headings, CTAs, footer, key brand moments
Warm Orange
#E89B5A
Secondary CTA, highlights, active states
Soft Blue
#EAF3FA
Cards, icon backgrounds, gentle highlights
Pale Blue
#F5FAFD
Hero sections, large calm backgrounds
Therapeutic Green
#DDEBDD
Wellbeing, Thrive and environment accents
Soft Cream
#FFF8EF
Reassurance and testimonial panels
Warm Neutral
#F7F4EF
Soft human sections, proposal blocks
Ink
#233142
Main body text
Soft Grey
#667085
Supporting and secondary text
Fine Line
#D7E1EA
Borders and dividers
Palette in context — how the colours work together
Label text
Heading in Deep Trust Blue
Supporting copy in Soft Grey
Soft Blue card
Icon backgrounds, highlights
Therapeutic Green
Wellbeing, Thrive accents
Soft Cream
Warm reassurance panels
Footer in Deep Trust Blue
Orange accent link
Typography
H1 — Page heading
Calm, personal
learning support
H2 — Section heading
A different kind of learning support
H3 — Card heading
Families & Carers
Label / eyebrow
Supporting children and young people
Lead paragraph
Helping children and young people find the right academic, vocational and therapeutic pathway.
Body copy
We understand that for many families, the journey is not straightforward. Anxiety, school avoidance, SEN needs and complex circumstances all shape how a child learns best. Our approach is rooted in the Thrive framework and therapeutic education principles, creating space for children to feel safe, understood and ready to learn.
Navigation architecture
Visitors are guided by their situation, not by internal structure. The primary navigation uses five clear audience and topic routes. Operational links are removed from the main nav and placed in the footer or a small utility bar.
Primary navigation — 5 items maximum, visitor led
- Overview
- Academic Support
- SEN Support
- Anxiety & School Avoidance
- Alternative Provision
- Exam Preparation
- Functional Skills
- 11 Plus Support
- Speak to the Team
- Overview
- Local Authority Referrals
- School Partnerships
- Alternative Provision
- Attendance & Reintegration
- Safeguarding
- Referral Process
- Contact the Team
- The Thrive Approach
- Personalised Pathways
- Therapeutic Education
- Vocational Learning
- Emotional Wellbeing
- Safeguarding
- Meet the Team
- Canterbury Centre
- Maypole Farm
- Haven Nook
- Sensory Spaces
- Music & Creative Areas
- Outdoor Learning
- Animal Assisted Support
- Why Work With Us
- Tutor Opportunities
- Thrive & Training
- Safer Recruitment
- Apply or Register Interest
- Tutor Login
- Online Classroom
- CPOMS
- Teams
Homepage concept
The homepage acts as an intelligent routing experience rather than a traditional landing page. Each section builds trust and guides the visitor towards the right pathway.
tuitionextra.co.uk
Supporting children and young people
Calm, personal
learning support
Helping children and young people find the right academic, vocational and therapeutic pathway.
↑ Section 1 — Calm hero. Emotional reassurance before anything else.
Finding the right support
How can we help?
Tell us a little about your situation and we will guide you.
Families & Carers
Schools & SENCos
Local Authorities
Join Our Team
↑ Section 2 — Visitor routing. Audience first, not organisation first.
Our approach
A different kind of learning support
Personalised academic, vocational, therapeutic and wellbeing pathways. Rooted in the Thrive framework.
Thrive Approach
Thrive informed practice
Personalised Pathways
Every child is different
Academic Support
Qualifications & progress
Wellbeing Focus
Safety & clarity
↑ Section 3 — Values and approach. Build trust through storytelling.
Where we work
Our learning environments
Canterbury Centre
Academic · Therapeutic · SEN
Maypole Farm
Outdoor · Animal assisted
Haven Nook
Low stimulus · Sensory · Creative
↑ Section 4 — Environments. Visual, calm, reassuring.
Support starts with a conversation.
Whether you are a family, a school or a local authority, we are here.
Speak to the team↑ Section 5 — Calm contact. No pressure, no sales language.
Component language
Buttons
Rounded corners, generous padding, warm and calm. No sharp edges or aggressive shapes.
Routing card
Families & Carers
Warm guidance for parents looking for support, reassurance and the right pathway.
Find out more →Trust card
Safeguarding
Robust safeguarding policies across all environments and provision types.
Environment card
Maypole Farm
Nature connected learning through outdoor and animal assisted experiences.
Design principles
Generous spacing
Breathing room reduces cognitive load and feels calm.
Rounded components
Soft corners are warmer and less institutional.
No aggressive animation
Gentle transitions only. Nothing that startles.
Mobile first
Most visitors arrive on a phone. Every layout starts small.
Human typography
Warm, legible body copy. Headings that reassure, not shout.
Accessible contrast
All text meets WCAG AA contrast ratios as a minimum.